A fairytale ending come true

We’re entering into a new era of marketing. An era that’s going to be defined by an old truth: 4/5 deals are won by “pre-contact favourite.”

AKA: the brand that built preference with buyer and delivered the perfect-fit experiences at the right stage of the journey. Intent data was never broken. It did its job - it found the buyers.

What’s been missing is everything after the signal: the experience that helps a buying group align, and the proof that ties it all to revenue. Close that gap and intent stops being a line item you defend and becomes one you’re proud of.

Elliott King
VP of Marketing, Turtl

A fairytale ending come true

When it works like it should, activating intent feels almost simple.

The signal hits and the system gets to work. Every experience adapts in real time to the people involved, preserving relevancy as priorities shift and new stakeholders join the conversation. And when the group finally aligns, Sales swoops in at the right moment with the right context.
Put it all together and what do you get? Shortlists, pipeline, and revenue galore.

So when the inevitable question comes – what's this hefty investment actually delivering? – there are no more theoretical answers. It's visible in the buying groups you help form, the conversations they're having, and the growth you're driving.

That's a happily ever after every revenue team can make happen.

Dive Deeper

The Revenue Gap

Learn how the gap between content and revenue has plunged marketing teams into peril. And why closing it can turn your content game green.

ABM 2030

Ding dong, the old playbook is dead. By 2030, ABM runs the revenue engine and the old tactics won’t cut it. ‘ABM 2030’ shows teams on the hook for revenue a better way forward.

turtl.co